Privacy Policy
Effective date: October 12, 2025
Introduction
Broken Ground ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.brokenground.co.nz or engage with our services.
Information We Collect
Information You Provide to Us
We collect information that you voluntarily provide when you:
- Submit enquiry or quote request forms
- Contact us via email or phone
- Subscribe to our communications
- Provide feedback or participate in our pilot user programmes
This information may include:
- Name and job title
- Company or organisation name
- Email address and phone number
- Project details and technical requirements
- Any other information you choose to provide
Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address and browser type
- Pages visited and time spent on pages
- Referring website addresses
- Device and operating system information
We use Google Analytics to help us understand how visitors use our website. This involves the collection of standard internet log information and visitor behaviour patterns in an anonymous form.
How We Use Your Information
We use the information we collect to:
- Respond to your enquiries and quote requests
- Provide technical consultation and product information
- Process and fulfil your orders (when e-commerce functionality is implemented)
- Improve our website and services
- Send you relevant product updates and information (with your consent)
- Conduct pilot programmes and gather feedback
- Comply with legal obligations
Legal Basis for Processing (Privacy Act 2020)
Under New Zealand's Privacy Act 2020, we process your personal information based on:
- Your consent (which you can withdraw at any time)
- Our legitimate business interests in providing services and improving our products
- Contractual necessity when fulfilling orders or agreements
- Legal compliance requirements
Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information with:
Uniplas – Our manufacturing partner, when relevant to product enquiries or orders
Service Providers – Trusted third parties who assist us in operating our website and conducting our business (e.g., hosting providers, email services), bound by confidentiality obligations
Legal Requirements – When required by law or to protect our rights, property, or safety
Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Enquiry information is typically retained for 5 years for business record purposes.
Your Privacy Rights
Under the Privacy Act 2020, you have the right to:
- Access your personal information we hold
- Request correction of inaccurate information
- Request deletion of your information (subject to legal obligations)
- Withdraw consent for marketing communications
- Lodge a complaint with the Privacy Commissioner if you believe your privacy has been breached
To exercise these rights, please contact us using the details below.
Cookies
Our website uses cookies to enhance your browsing experience and collect analytics data. You can control cookies through your browser settings, though disabling cookies may affect website functionality.
Third-Party Links
Our website may contain links to third-party websites (including our manufacturing partner Uniplas). We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.
International Data Transfers
Your information is primarily stored in New Zealand. If we transfer data internationally, we ensure appropriate safeguards are in place to protect your information.
Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of our website after changes constitutes acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us
For privacy complaints that cannot be resolved directly with us, you may contact:
Office of the Privacy Commissioner
Website: www.privacy.org.nz